The move points to a growing need to cater to a younger customer base, one that wants designer clothes not just for big occasions but also wishes to make them a part of their day-to-day lives by interpreting individual pieces in individualistic manners.
Welcome to the beautiful world of Mouni Roy.
The actor is every inch the yummy mummy.
A weekly roundup of the best and worst styles from the celebrity circuit. Scroll down to take a look!
Her look will definitely take you by surprise.
Which Kangana look gets your vote?
Bollywood's magic spreads at NYC!
Day 6 is all about painting the town red. Get inspired by these celebs.
'I never behaved like a star. So why would anyone behave like a star with me?'
A weekly roundup of the best and worst styles from the celebrity circuit. Scroll down to take a look!
If you're a fashion lover, you'll understand what we are saying.
White is pure. White is powerful. And our movies just love to channelise its immaculate energy and enhance a visual's impact.
The actress cemented her 'cool girl status' looking resplendent in orange.
Chitrangada was the showstopper for Tarun Tahiliani's 'Easy Glamour' collection at Lakme Fashion Week Winter/Festive 2015..
Manish Malhotra gave it a blazing start with Jacqueline Fernandez and Arjun Kapoor as his showstoppers.
The Quantico actress never fails to make a statement with her wardrobe!
Presenting this year's most stylish looks ever.
Here comes the bride, in all her colours!
Onset of the annual awards season means HOT red carpet styles!
Check out these pictures of the actress at her provocative best.
Ten celeb-approved ways to show your patriotism.
Which gorgeous lady has won your heart with her stunning look?
A weekly roundup of the best and worst styles from the celebrity circuit. Scroll down to take a look!
Take a cue from these celebrities and work your magic in yellow.
Film folk celebrate Diwali with their loved ones and post lovely pictures on social media.
The actress strikes the right fashion cords in her second red carpet outing in Cannes.
Dress like Sonam, Priyanka, Malaika this Navratri!
When they sizzled on the red carpet...
The Heropanti actor was the showstopper for Sonaakshi Raaj's bridal collection at Lakme Fashion Week Winter/Festive 2015.
15 designers showcased their collections at the the Blenders Pride Fashion Tour.
Take the poll below and tell us who impressed you the most.
Which Bollywood diva was your favourite?
20 occasions she captured our attention.
10 chic ways to wear the colours of the Indian flag.
Take the poll given below and tell us who gets your vote.
The couple look so hot together that we had to reach for a glass of water.